Terms of registration

"PRINT SCREEN: media business in a post-copyright climate"

Rick Falkvinge is the founder of the Swedish Pirate Party, the first digital pirate to become a member of the European Parliament. Rick is a traveling evangelist for digital rights and sensible information policy who also aided WikiLeaks, offering the controversial site server space and web hosting. The Foreign Policy magazine listed him among the TOP 100 Global Thinkers with others like Barack Obama, Bill and Hillary Clinton, Bill and Melinda Gates, Mark Zuckerberg, Nouriel Roubini or the leaders of the resistance and reform movement known as the Arab Spring.

Luke is responsible for AOL Advertising’s operations throughout Europe. He was the founding Managing Director for goviral UK and International before AOL’s acquisition of goviral in January 2011. From March 2011 Luke extended his responsibilities to includes AOL’s UK business and as of September 2011 runs AOL Advertising European business which includes goviral and Advertising.com. Luke has a Bachelors degree in Economic and Social History from the University of Leicester.

Károly Gerendai is the founder and general manager of Sziget Kft., and shareholder of the Michelin-star winning restaurant, Costes. He also manages media related enterprises: NETSZIGET, TV Sziget among others. With other professionals, Károly established Mediaunion Foundation and has been a member of the management board at econet.hu since 2008. He won the Ernst and Young „Businessman of the year” award, and furthermore Marketing&Media magazine chose him among the 50 most influential media personalities. Sziget Cultural Management maintains an important partnership with Youtube.hu, since it launched this spring. On the Enter!Digital conference, Károly Gerendai will also reveal some details about the cooperation of the two companies.

Online professional, one of the founders of Index.hu. Responsible for the foreign editorial offices of Internetto until 1998, and he was the editor in chief at Internetto Pozsony. From 2000, he was the vice content development director of Westel 900 (later T-Mobile) and he coined the idea of 777sms.hu, a free SMS sending portal. From 2004, he was the managing director of A38 and from 2005 an online adviser at Ringier AG. At the same time he started his consulting company, Ipsilon, which organized training courses for media companies in the region. It’s main occupations were education, counseling, and coaching.  He invented the first Hungarian community shopping site, Bónusz Brigád in 2010 with Gábor Heller, which has already saved 2,5 billion forint for its subscribers. Bónusz Brigád’s Facebook page has more than 310 000 fans.

Title: Smart ads on smartTV

As manager of communication and strategy he is responsible for the communication strategies, media usage and digital presence for all the brands at Heineken. His main goal is to emphasize innovative brand communication solutions and help Heineken become a main character of the digital world. Before his assignment, he was the brand manager of Soproni – during this era the brand became market leader starting from the 3rd place. His obsessions are aviation, motorcycling and two labradors.

Lecture title: Connecting consumer and user experiences – reality and virtuality meeting in beer communication

Attila joined MRM, the BTL agency of McCann Erickson as a college student and spent 6 years with them. Later on he gathered work experience at companies like Webinform, DDB and Wunderman. He encountered his present employer twice – as his client – but their bond got really tight in 2011 when he joined Microsoft as an outsourced marketing executive from Wunderman. Since then he has been working on consumer communication on brands like Windows Phone 7, Hotmail and Internet Explorer.

Title: Multiscreen strategy at Microsoft – integrating Windows Phone 7, Windows 8 and Xbox, introduction of Metro design to all screens.

Title: HBO GOes online

He worked in various marketing and sales positions at Unilever, Borsodi Brewery (Anheuser-Busch InBev) and now at Tchibo as marketing director. He spent 3,5 years in South Africa as an expat with Unilever. He loves cooking and baking, his aim is to gradually become an expert especially of the red wines of Bordeaux.

Title: From the cup to the screen, how a coffee brand sets the trend in the digital sphere

Graduated as an industrial designer from the University of Industrial Art, and has a degree in photography. Works at Neo Interactive since 2008, as head of art at present on clients such as Auchan, Tchibo, Sanoma, Budapest Waterworks. Worked as a freelancing graphic designer before, then as an art director at Habostorta.hu, while shooting fashion and advertising pictures as a photographer. His lecture at Enter!Digital goes by the title: Online video beyond viral.

Széll Győző is a master trainer at Apple. He attended the University of Pécs where he got a degree in communication, soon he continues his studies at the Indiana University of Pennsylvania and the University of Amsterdam also specializing in communication. He has held sales trainings for companies such as Ford, OMV, Microsoft and Apple for 15 years. Title: SCREEN REVOLUTION –  iPad@Work

After his lecture he conducts a workshop for those who are interested. The workshop is free of charge for the conference attendees, but registration is needed at regisztracio@enterdigital.hu. In case of oversubscription attendance is provided in order of registration.

Multiple Bonbon Award winning, Karinthy ringed humorist (lawyer by degree). Editor in chief of Comedy central and Dumaszínház. He’s one of the founders of the Hungarian stand-up movement, the announcer of Radiocabarat, regular publicist of many magazines, and an amateur screenwriter. Author of some books. To mention the latest, here’s „The 99 least known miracles on Earth”. It’s hard to take a handsome picture of him.

He graduated from the Academy of Theatre and Film Budapest as a film director in the legendary Simó-class. His best-known films are Hukkle (which won the European Film Academy’s Fassbinder-award) and Taxidermia, which got the visual design award and the Grand Prize of Hungarian Film Festival. He is also known for his work as a TV ad director. He received the Knight's Cross Order of Merit of the Republic of Hungary in 2006 and the Béla Balázs Prize in 2007.

His latest film will be presented for the audience of Enter!Digital at an exclusive private screening. The Final Cut was made using supercut technology and by editing 400 torrented films. In the presentation he will summarize the special three-year work of filmmaking, and after the film, he will answer the audience's questions.

Final Cut – from cinema screen to monitor. And back?